Pando Public Relations is effective because we know how to get the messages distributed through countless avenues and we have an established network of outlets, industry leaders, and resources. We work tirelessly to build and maintain relationships with traditional media, trade media and bloggers. We understand how to craft messages that resonate. And, we are dedicated to building and maintaining a positive reputation for our clients.

Our clients’ campaigns range from small, single-event projects to programs spanning months or years. Among our many services are:

  • Media relations: relationship building, proactive outreach, pitching, briefings
  • Social media: short & long-term campaigns, daily maintenance, strategic planning
  • Press releases (traditional campaigns, social media-style, media pitches)
  • Writing: case studies, white papers, ghost writing
  • Trade show/conference visibility
  • Website design and management
  • Public education
  • Outreach for public works projects including CEQA & Prop 218
  • Product promotions and media placement
  • Partnership and networking strategies
  • Web strategy: corporate sites, social media, mobile
  • Public service announcements: radio, video, print, social media, going viral
  • Awards programs: submittals and sponsorship
  • Product reviews and product placement
  • Media and analyst briefings
  • Blogger campaigns (ask us how we engage with nearly 200 K-12 and HE education bloggers)

How We Operate

Let’s talk! Tell us about your goals. We’ll build a campaign based on a thorough understanding of your needs, budget and time constraints. Then we figure out which PR activities will achieve those goals efficiently and effectively.


Our clients in the education market range from early and mid-stage companies to large, well-established companies seeking either full PR services or selected services such as awards submissions and trade show promotion. We find that most clients prefer to set a quarterly or yearly budget and we then bill hourly for all work completed toward that budget. This allows us to remain nimble, adjusting to your needs, which is especially helpful for new companies grappling with periods of fluctuation growth. Retainers can also be arranged. Contact us for details.

Municipal/Public Sector

Public sector clients tend to prefer a time-and-materials scope of work or ask they request a proposal to be submitted per project/campaign or for a specified time period. We are familiar with the contracting needs of government agencies are will work within your agency’s requirements to develop a scope and budget fitting your needs and meeting your goals. We carry the insurances public agencies require of their contractors and can quickly ramp up for immediate deployment.