Public Relations for EdTech, Education, Workforce/Training, Technology and Related Industries

Pando Public Relations is unique in several ways. First, we have deep, deep expertise and experience in edtech and education. Our senior team has 50+ years of combined knowledge and contacts in K-12 and higher education not only in the United States but also around the globe. Second, we are nimble, creative, and highly invested in our clients.

In addition to the usual media relations and publicity work that we do, our senior team functions like fractional chief communications officers. We’re not afraid to dive into tough problems or to deal with crisis communications. We can strategize the launch of new products, and lend our considerable depth of knowledge to figuring out how to make existing products stand out from their competitors. We have even created new classes of products where none previously existed. Clients tell us they have never had a PR firm with the depth of insight and commitment shown by our team.

Clients also tell us that the results speak for themselves.

Speaking of results, Pando is highly effective because we know how to get the message out and placed into scores of print and digital media outlets. We work back channels and set wheels in motion that drive the conversation around issues and bring attention to your product. As an example, our team has been widely praised for bringing the issue of academic integrity and contract cheating into the public consciousness. We’ve been working on this topic for half a dozen years.

Pando has positive relationships with hundreds of – and possibly a thousand or more – reporters, podcasters, influencers, and editors. You would be hard-pressed to find any news outlet in K-12 or higher education where we have not personally interacted with the editor or reporters, many of whom we know on a first-name basis. We also work with hundreds of reporters and freelance writers from the mainstream media who cover K-12 and higher education, technology, and training. Our expertise and presence in healthcare, and the training and workforce development market is growing by the day. It is also fair to say that our technical knowledge of artificial intelligence, GenAI, LLMs, and related technologies – including the media that cover this space – gives us a significant advantage in this area.

Our services in public relations for edtech, education, and related industries include:

  • Media Relations: social listening, offense campaigns, pitching, and briefings
  • Message Development for internal and public-facing documents
  • Issues Management including developing crisis communications plans and managing companies through crisis
  • Podcast Production: concept development, hosting, sourcing guests, and promotion
  • Podcast Placements: strategy, pitching, and speaker training
  • Influencer Relations: research and selection of best fit, as well as content development
  • Thought Leadership: engage client customers/end-users, write, place, and promote
  • Social Media: short & long-term campaigns, daily maintenance, relationship building, links, and follows
  • Press Releases: write, distribute, and pitch
  • Writing: case studies, white papers, thought leadership, and commentary
  • Website Strategy: design, development, and maintenance via our web design partner, Alpen Lily Web Studio
  • Awards Programs: submittals and sponsorship
  • Conferences: proposal submissions and media relations

Ask us how we use a unique social listening strategy to build media relationships that translate into media placements, and how we drive agendas using Substack, podcast production, and orchestrated media events.

How We Operate

Let’s talk! Tell us about your goals. We’ll build a campaign based on a thorough understanding of your needs, budget and time constraints. Then we figure out which PR activities will achieve those goals efficiently and effectively.


Our clients in the education market range from early and mid-stage companies to large, well-established companies seeking either full PR services or selected services such as awards submissions and trade show promotion. We find that most clients prefer to set a quarterly or yearly budget and we then bill hourly for all work completed toward that budget. This allows us to remain nimble, adjusting to your needs, which is especially helpful for new companies grappling with periods of fluctuation growth. Retainers can also be arranged. Contact us for details.