Education is quite possibly the toughest public relations market out there. To be successful here, one must live and breathe education and know the terminology and issues surrounding our industry, otherwise it is easy to miss the mark or come across as being wildly out of touch. Having established relationships with industry gatekeepers is also important, as is having excellent writing skills, a long-standing positive reputation, and a healthy dose of creativity and verve – qualities of the Pando PR team.
Pando PR’s client list is intentionally small so that our founder, Jennifer Harrison, can develop and execute the strategic work and engage directly with the media on behalf of our clients. Pando’s team is equally adept at working with global companies or early- to mid-stage companies. We are experienced in managing global PR campaigns and local media efforts, and we often work in markets adjacent to the education sector such as in professional training and credentialing, workforce development and HR, and tech in general.
Our current client list includes:
We have also represented and worked with the following organizations:
- ambi
- Assessment Systems
- Ballard & Tighe, Publishers
- Brainchild
- Catchbox
- CirQlive
- College Board
- Curriculum Advantage, Inc.
- Dropout & Truancy Prevention Network
- EvoText (publishers of Ogment)
- Faria Education Group
- Holt McDougal (formerly Holt, Rinehart and Winston)
- inquirED
- intelliVOL
- International Learning Corporation
- Knomadix
- Kognito
- Learning Through Sports
- Nepris
- New Horizons Computer Learning Centers
- Modo Labs
- ORIGO Education
- pi-top
- PowerSchool
- ReadSpeaker
- Roseville Science & Technology Access Center
- SAM Labs
- SAM Learning/Penda
- Scantron, Data Collection Division
- Scantron, Testing and Assessment Division
- Schoology
- School Town
- Science Interactive Group
- TeamDynamix
- Teknikio
- Think Through Learning
- Tract.app
- TUNEin to Reading (by Electronic Learning Products)
- Tuva Labs
- Upswing
- Voyager Expanded Learning
- Willo Labs
Samples
- Podcast Production – The Score on Academic Integrity
- Podcast – The Pulse: Arjun Singh of Turnitin
- Media Relations – 3 Tips for Making Passion-Based Learning Work Successfully THE Journal
- Thought Leadership – Want to stop student cheating? (academic commentary) Times Higher Ed
- Radio – How Students May Be Cheating Their Way Through College (Turnitin) NPR
- Thought Leadership- The Right Projects Done on Time: Seven Steps to Successful IT Governance (TeamDynamix) Educause
- Media Relations – As contract cheating spreads, Oakland company deploys new tools to detect it (Turnitin) San Francisco Chronicle
- Thought Leadership – When Cheating is Encouraged, How D You Uphold Integrity? (Chris Caren of Turnitin), The74Million
- Media Relations – How young is too young to start introducing students to future careers? (Nepris) Hechinger Report
- Media Relations – The Expensive, High Tech College Cheating Arms Race (Turnitin mention) Forbes
- Opinion – Jessica Bobo: To Give Our Youngest Students a Boost, Social-Emotional Learning Should Come First — Even Before Academics (ORIGO Education) The 74 Million
- Broadcast – Guilford Co. Schools Students Get New App to Track Service Learning Hours (intelliVOL) TWC News