In a recently published article about Substacks that I wrote for LinkedIn, I explain how Substacks fit into the edtech PR mix. Not only can a company create a Substack to share content about products or the collective knowledge of staff and/or executives, but Substacks can drive an issue.
The Substacks we find most helpful gather articles, research, and business deals in a very specific niche.
Read the full article here: How Substack Newsletters Fit into EdTech Public Relations