12/2021 on The Learning Counsel
“Podcasts convey emotion and nuance in ways the written word cannot, making them highly effective additions to public relations campaigns. Podcasts are relational; people tend to become regular listeners because they connect more strongly to the host. They are also a great medium to explain or discuss complex and controversial topics. Hearing the voice inflection, intonation, and the timing of how a person explains a difficult subject is about as close as possible to actually having a conversation with that person.
Below are several tips we’d like to share from our recent work producing a highly successful issue-oriented podcast called The Score about academic integrity. Our primary goal for The Score is to draw attention to the issue of cheating in higher education and it gives us a forum to have long conversations with researchers and other academics about this topic.”…Read tips for producing a professional podcast here.