PR for Higher Education

Higher education institutions and the companies doing business in higher education operate in a rapidly changing landscape. Enrollment pressures, policy change, and the pressure to deliver career-ready graduates drive a unique need for voice and branding.

Pando PR brings significant higher education experience to our clients, having represented some of the biggest brands in the space and worked on some of the toughest issues. We advise companies on messaging, positioning, and reputation in a sector where credibility and trust are essential.

Every member of the Pando team has worked with each level of the higher education landscape, from the dean’s office to adjunct instructors. We understand how messaging in higher education is unique and how brand exposure can support adoption in public and private institutions, and in the training and professional development market.

We understand how to bring visibility to brands beyond traditional media placements.

Recent placements include:

• Coverage of a $4M seed round in Reuters
• A feature on the peer review process in Nature
• Coverage of cheating in The Washington Post
• Coverage of international student enrollments in Poets & Quants

Today, influential conversations happen on podcasts and nonprofit news, in addition to the most influential publications in higher education: The Chronicle of Higher Education and Inside Higher Ed. Compelling thought leadership allows experts associated with brands or institutions to provide deep analysis on key topics.

Recent placements include:

• A feature in The Chronicle of Higher Education
• Coverage of research into the OPM market in Inside Higher Ed
• A feature of the trade school market in University Business
• An appearance on EdUp Experience
• Coverage on trade school market research in PIE News 
• Thought leadership in Times Higher Education