Strategic partners in education and EdTech
Pando PR brings deep expertise in education and EdTech—but our work goes far beyond traditional public relations.
We serve as strategic partners to our clients, advising on messaging, product positioning, operations, and growth. Because our team understands how the education market works—from district procurement cycles to policy dynamics—we help companies navigate one of the most complex and closely watched sectors in the public eye.
Industry experience and a results-oriented team
Every member of the Pando team has deep roots in K-12 education and EdTech. Many of us have worked directly with educators, giving us firsthand insight into the audiences our clients need to reach.
We understand how to position stories so that they resonate with educators, policymakers, and industry leaders. That experience allows us to consistently secure meaningful coverage and industry recognition for our clients.
Recent examples include:
- Positioning Swing Education as the No. 5 Most Innovative Education Product by Fast Company
- A feature on the rise of cheating in schools in The Wall Street Journal
- One of the top 5 stories in LinkedIn’s AI News of the Week
National reach and local influence
Our campaigns span national and regional media. National coverage builds broad visibility, but local coverage plays a critical role in influencing district leaders, educators, and communities.
Recent placements include:
- Two feature articles in Patch
- Coverage in the Chicago Tribune
Broadcast coverage in Atlanta News First
Education media and new platforms
The education media ecosystem has expanded beyond the traditional trade publications. Today, influential conversations happen across podcasts, Substacks, nonprofit news, and professional networks like LinkedIn.
Recent placements include:
- Guest appearance on STEM Everyday Podcast
- Thought leadership in The Learning Counsel
- Student feature in The 74 Million
- Product coverage in Tech & Learning
- Product launch coverage in TEACH