PR, Lead Gen, and the Age of AI Search
As AI search becomes the primary method potential buyers use to find answers and solutions, PR [...]
A Simplified Press Release Framework Enables Systematic Thinking
How viewing press releases as newsworthy or credibility-building enables a systematic approach to PR planning To simplify [...]
How To Do the Research Needed to Optimize for AI Search
Plus, a surprise finding illustrating why research is important Part 1 of this series described how GEO [...]
PR’s Role in GEO
"Press releases need facts, active voice, and structure. To make those press releases more valuable, use more statistics, action verbs, bullet points, and objective sentences."
Tools We Use: Newswise for Research News
One of the tools we use is Newswise. Most PR pros are familiar with Businesswire, PR [...]
How I Used ChatGPT To Refine My Media List – By Working From Articles Back To Reporters
In Part 1 of this series, I explained how ChatGPT or CoPilot could be employed to [...]
How I Used CoPilot and ChatGPT To Improve My Media Lists (and why that matters) – Part 1
PR professionals and their firms have subscriptions to commercial media databases like MuckRack, Cision and Agility. [...]
A No-Nonsense Primer on Company Press Rooms
Company press rooms on websites should be more than a list of press releases and news [...]
5 Tips For More Authentic Public Relations
With so many tech-mediated messages and AI-driven conversations cluttering inboxes, social communities, and publications, being authentic is [...]
Working Local Media Into the PR Mix
Working with local media is gratifying and can be part of a successful PR campaign, regardless of [...]
How to Ask Reporters to Correct Their Stories
Nobody likes to ask reporters to correct a story, but over the years I have developed a [...]
Tips For Writing Winning Awards Entries
My number one piece of advice for writing winning awards entries is to volunteer to be a [...]
How to NOT Sound Like an AI Tool Wrote Your Pitch
I assume people are being hounded by AI-generated emails like I am. Extrapolating my experiences to a [...]
Reporters, Editors, or Forms – Where to Send Pitches and Bylines
When pitching a story or an opinion piece (sometimes called a “byline”, it might seem the best [...]
Quick Fixes For Common PR Mistakes
Everyone is busy these days which sometimes means that small things get overlooked. To help step up [...]
Dealing With Contentious Media Interviews
Handling contentious media issues is far more complex than can be covered in one short article, nonetheless, [...]
Thought Leadership as a Back-to-School PR Strategy in #EdTech
When the back-to-school months are just around the corner, the education and edtech industry whip lashes back [...]
How Substack Newsletters Fit Into EdTech Public Relations
ICYMI: Republished from a LinkedIn Article, May 17, 2024 Have you been wondering what a Substack is [...]
Maximizing the Forbes Tech Council, FastCo Executive Board, and Other Contributor Networks
Forbes and other publications like Fast Company offer contributor communities where, for a fee, a leader in [...]
After the Story Lands: Turning PR Wins Into Marketing Wins
I am often asked how to make public relations produce leads for the sales funnel. It’s an [...]
When to Engage Outside PR Services
How to find that perfect PR consultant or PR firm Founders and executive staff of startups and [...]
ICYMI: Surprising Things About Press Releases That You May Not Have Known
Ask any professional what they think about press releases and you’ll get a different opinion. Some [...]
