…In the next step up, there is predictive and prescriptive analytics. Predictive analytics helps colleges and universities predict the likelihood of a certain outcome. It uses descriptive and diagnostic analytics to further the probability of that desired outcome.
For example, if your student analytics indicates a visiting high school graduate is 30 percent likely to enroll, you’d use prescriptive analytics to maximize that possibility. Your plans could involve financial aid, an innovative marketing program, direct mail or a personal phone call.
It can help institutions achieve a desired outcome and track its success…Read full article here.