A Simplified Press Release Framework Enables Systematic Thinking
How viewing press releases as newsworthy or credibility-building enables a systematic approach to PR planning
To simplify this discussion about press releases, let’s […]
How To Do the Research Needed to Optimize for AI Search
Plus, a surprise finding illustrating why research is important
Part 1 of this series described how […]
PR’s Role in GEO
"Press releases need facts, active voice, and structure. To make those press releases more valuable, use more statistics, action verbs, bullet points, and objective sentences."
Tools We Use: Newswise for Research News
One of the tools we use is Newswise. Most PR pros are familiar with Businesswire, PR Newswire, GlobeNewswire, […]
How I Used ChatGPT To Refine My Media List – By Working From Articles Back To Reporters
In Part 1 of this series, I explained how ChatGPT or CoPilot could be employed to sift through […]
How I Used CoPilot and ChatGPT To Improve My Media Lists (and why that matters) – Part 1
PR professionals and their firms have subscriptions to commercial media databases like MuckRack, Cision and
A No-Nonsense Primer on Company Press Rooms
Company press rooms on websites should be more than a list of press releases and news articles. If done well, the press room can augment […]