Jennifer has worked in education technology since the early days when teachers were first learning how to use PowerPoint in the classroom. Back then she drove the highways of California in a modified bus stocked with hardware and software from dozens of companies. That’s where she learned the ins and outs of education and gained first-hand experience in working with teachers. From there, she took over as public relations manager for PowerSchool, which was a darling of its time and has since grown to be one the largest and most respected companies in education.
Jennifer launched her consulting business with her first major education client, Holt McDougal, and a handful of government agencies needing help with public outreach, CEQA, and rate hikes. Today, Pando PR has grown to be a full-service agency specializing in public relations for companies in the K-12 and higher education space. Pando’s staff also work with companies, institutions, and organizations engaged in workforce development and training, particularly in healthcare and technology.
Jennifer holds a B.S. in animal science and reproductive physiology from the University of California, Davis and a M.A. in public affairs and issues management from California State University, Sacramento. The Public Relations Society of America honored her with a coveted and difficult to earn credential recognizing her expertise in the public relations field: the Accreditation in Public Relations (APR).
Meet our team
Alyssa is an expert in social media and social listening. She keeps tabs on our media targets and has an innate ability to surface news angles and media prospects for our pitches. She is also an expert in podcast production for our clients, from securing guests to the pre- and post-promotion activities. She is also the lead contact with most of the podcasters and influencers we work with.
Bob has been a graphic artist for 25 years. He is also trained in the fine arts giving him a rich and varied style. A former creative director from one of the largest textbook publishers, Bob is uniquely suited to producing graphics that resonate with the education market. He also has extensive experience with the environmental, engineering, manufacturing, medical, and political markets.
Renee takes ideas and gives them life on the web. Equally comfortable with simple html or complicated backend databases, she is fast, competent and brings smart decisions into the web planning process. Renee works extensively with website accessibility for ADA and Section 508 compliance for public agencies and private entities.
Kristal is a former journalist, editor, and longtime mar-com consultant specializing in strategy, digital transformation, and storytelling. As a journalist, she spent two decades covering education, technology, healthcare, and workforce development. Her company, Rural Reach Marketing & Consulting, helps small and mid-sized organizations deeply engage their target audiences and inspire action.
Dennis is the former managing editor of eSchoolNews where he worked for 17 years. Dennis has recently started freelancing adding another excellent writer to our team. Dennis has the unique insight to see the big picture coupled with having been a long-time media gatekeeper. In addition to writing, Dennis is available tor managing and developing content for company campaigns both big and small.
Writing has always been at the center of Kavitha’s heart. For the past two decades, she has written about higher education, K-12 education, and education technology, for organizations both big and small. She is especially adept at capturing the humanness within a story and crafting a piece that educates and inspires the reader to action.
A former editor at THE Journal and Campus Technology, Josh has been writing about education and technology for nearly two decades. He has a knack for finding the sweet spot between editorial requirements, client goals, and centering educator and student experiences.
Press & Publicity specializes in publicity and media relations and they bring additional horsepower to the Pando team. Because the P&P staff have years of direct newsroom experience, she understands how story editors and producers determine what is newsworthy. Packaging the story correctly makes all the difference in landing a coveted spot. They cover a wide range of industries, including healthcare, nonprofit, consumer, business, education, entertainment, environmental, technology, and both fiction and nonfiction publishing.