Tools We Use: Newswise for Research News

 

One of the tools we use is Newswise. Most PR pros are familiar with Businesswire, PR Newswire, GlobeNewswire, and MarketWire, but Newswise might be new. We use Businesswire for most of the press releases we issue for clients because it is the most respected wire and their editors are stellar. Alongside Businesswire, though is Newswise — our trusted outlet for press releases about research and other kinds of reports.

What is Newswise?

Newswise is primarily for universities and organizations publishing research papers, surveys, or other kinds of reports and occasionally for product or tech news. Releases on Newswise do rank in search engines, however, I don’t have a sense of how effective it is in landing stories. Our aim isn’t to land stories via Newswise. We use for its other benefits described below.

Here’s their official description:

Journalists use Newswise as a source for research news, experts, ready-to-use content and story ideas. Media relations professionals can connect with reporters and share their organization’s news with a wider audience. Public readers discover the latest research news in science, medicine, social sciences, environment, technology, factchecks and business news from the world’s most credible universities and research organizations. More than 7,000 email wires go to journalists from more than 2,400 media outlets around the globe.

They key here is Research. Newswise is well-known among research organizations and universities and the reporters who cover these topics. Just skim through the news feed and you’ll be astounded at the amount of research news published each day. How many of these end up in news articles is not clear to me, but I don’t count on any wire posting to land articles. Stories land because of the individual work to pitch reporters offering them previews, embargoes, or exclusives.

For the most part, Newswise is part of our strategy to confirm legitimacy for our clients and their news. One way to do that is through the Newswise Expert Directory.

Combine Newswise Expert listing with a press release

Integration between the expert directory and the press releases is the real brilliance here. As an example, see this expert source posting made on November 13, 2025 – the day the penny died. Wake Forest University posted a source alert and commentary for one of their faculty experts. It includes written quotes and video testimony.

Connecting these pieces is smart PR. In Newswise, you can post expert profiles and either pitch them individually, or attach them to comments and information pegged to breaking news like Wake Forest did. Your firm probably already does this with emailed pitches. Putting that package together on Newswise extends the reach to other journalists that may not have been pitched. Furthermore, the alert and the connection to the expert lives on at Newswise for when a journalist might be searching for someone with that expertise.

By the way, here’s one of my previous articles on how to best use press releases. Some of these strategies are explained here.

To support the idea that Newswise is a good place to post your experts, skim through the Newswise expert directory. It’s an impressive list from organizations like the Mayo Clinic, UCLA, and just about every other research institution.

Additional reasons why we like Newswise:

Good People –We’ve had great interactions with the team on every level. They are fast, helpful, and creative. If you call, someone will pick up the phone and they can talk through several ideas on how to best leverage their capabilities.

Content can be edited – It is possible to edit press releases after they are live. That’s helpful.

Attachments – Documents can be uploaded and attached to the release as can images and video, all without a fee.

Hidden Contact Information – Email, phone, and other contact details stay hidden and are only available to a logged in journalist with the right credentials. Press releases can be read in full, however. Only the PR contact’s name is hidden until a journalist logs on.

Embargos – Releases can be published under embargo and they stay hidden except for registered journalists with credentials.

Reasonably Priced – There is a full-access plan and a per-release “credit’  plan. We typically buy a small bundle of credits because they can be applied to any combination of expert posts, pitches, or press releases. There is no additional fee based on length or attachments.

Option for PR Newswire – There is an option to distribute via PRN web-only network for an additional $250. Options for two different kinds of US1 National circuits are also available.

Other features

Fast Pitch – Newswise brings reporters to a session and Newswise members have 90 seconds to pitch them. I’ve not participated in one of these yet, and I can’t see any upcoming pitch sessions on the calendar, however, the list of past reporters is impressive and includes journalists from Education Week, Reuters, and other top tier and niche publications.

Best Practices Webinar – Once a month, Newswise offers a webinar on how to best use their offerings. See this upcoming session on November 18 on pitching exclusives and the “big picture” strategy for using a media database. Might be worth attending to get to know it better.

Theme Wires – Much like syndicated content will bundle stories into themes. Newswise offers specific distribution packets. Here is the calendar. Some are attached to major conferences, particularly in the Medical field. An Education Wire distribution went out today, for example. There are lots more that might be relevant in your space.

Media Directory – This isn’t a tool we use because we rely on MuckRack for our database. However, if your organization publishes research with any regularity, this might be worth investigating.

Press Rooms – Build a robust press room on Newswise and get featured for your institution’s research. Here is a copy of Johns Hopkins Press Room.

If you already use Newswise or decide to try it out, I’d love to hear about your experiences. We can share them here. Send me a DM on LinkedIn or contact me through my website contact form: https://pandopublicrelations.com/contact-us/.

This was originally published in PR in EdTech on LinkedIn on November 13, 2025.