By Sharon Illhardt
08/29/2024 – Healthcare Guys
Preparing for those moments requires recognizing the nature of today’s crises. We must prepare for events well beyond natural disasters and health emergencies, to be ready for crises that come in all shapes and sizes. As communications professionals, our role is to minimize the physical, psychological, and emotional stress of these events on staff and patients. Responding takes agile plans that position us to pivot or scale our response depending on the moment, helping us to protect, inform, assure, and lead people through a crisis.
To make that happen, our plan stands on a three-legged stool of clear policies, effective technology, and persistent practice. By taking this approach we can be ready for what may be an unpredictable or fast-developing situation….Read Sharon’s article at Healthcare Guys.