Never underestimate the complexities of scaling a business

“One of my favorite ways to get a point across is to use a folksy analogy and something tangible illustrating the concept. So when it comes to growing a business, my favorite bit of advice is that anybody can make a cup of coffee, but not everybody can be Starbucks

This analogy drives home that operating at scale is tougher than you might think. Yes, you can probably make a few cups of coffee, but making four million cups a day, all meeting the exact same standard, is an entirely different feat. The level of complexity is mind-numbing when you move from your kitchen to a global scale. There are several concepts to consider when scaling globally or even out of the kitchen, garage, or incubator.” …Read the entire Fast Company article by Jarod Morgan here.