We have learned a lot in this business and we like to share so here are some tools and resources we find helpful.
For tips about PR in EdTech, subscribe to Jennifer’s weekly newsletter on LinkedIn.
- Public Relations Society of America
- We adhere to the PRSA Code of Ethics
- Sacramento Public Relations Society
- Michael Smart PR (I recommend subscribing to Michael’s newsletter for outstanding advice in media relations.)
- The 3 Rules for a Publishable Op-ed, by Derek Newton in Entrepreneur
- The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks by Lindsay Kolowich @lkolow on HubSpot
- 11 Ways to Shine as a Twitter Chat Guest by Erika Heald on Ragan’s PR Daily
- Master Modern PR by Integrating the PESO Model by Gini Dietrich in Spin Sucks (Paid, Earned, Shared and Owned media)
- The Complete Guide to Twitter Hashtags in Education in TeachThought
Top sources for K-12 market news and information:
- EdSurge (industry and funding news along with buzz about all things #edtech)
- SIIA (opportunities to learn from experts in the industry and network with other companies)
- Education Week (simply THE BEST education reporting)
Some of my favorite blogs and news sites in education:
- ClassTechTips
- AskaTechTeacher
- EdTechDigest
- GettingSmart
- EdTechChronicle
- InstructionalTechTalk
- SmartBrief Education
- EdScoop
- TeachThought
- Hechinger Report
- EdSource
- EdSurge
- Chronicle of Higher Ed
List of K-12 and higher education trades (Please note that this list is of long-established trades and a few of their digital counterparts. The blogger universe grows every day so please visit Teach100 to see the top blogs.)
EdSurge’s list of Education Conferences and their online/hybrid/in-person plans
In addition to LinkedIn and the standard fare, our favorite technology tools include:
- Snip.ly – Insert a call-to-action or link to your content on articles you share
- Medium – A blogging platform to circulate (and escalate) content
- Hootsuite – Simply no other way to manage social properties and social streams
- HARO – 3x per day reporters look for sources and HARO brings those requests to your email box
- Dropbox – For storing and sharing files
- VisualThesaurus – Just because it’s cool!
- MuckRack – A more sane way to monitor and build relationships with media
- Ragan’s PR Daily – Great tips about public relations
- ClicktoTweet – Insert a suggested Tweet in press releases, blog posts, and campaigns
- QRStuff.com – QR codes aren’t as popular as forecast but this is the best tool for managing them
- Bitly – URL shortener with tracking
- Alltop – Monitor topics
- Dashlane – Keep from going crazy in managing your passwords
- W3Schools.com – To generate simple html codes
- Notezilla – Quick notes and virtual post-its
- Prezly – The only way to create a newsroom and share press releases (plus 99 other uses for creative folks like the Pando Public Relations team!)