How To Do the Research Needed to Optimize for AI Search
Plus, a surprise finding illustrating why research is important
Part 1 of this series described how […]
PR’s Role in GEO
Generative Engine Optimization (GEO) seeks the same ends as SEO: to support a brand identity and drive traffic to its website. However, the pathway to that website travels […]
Tools We Use: Newswise for Research News
One of the tools we use is Newswise. Most PR pros are familiar with Businesswire, PR Newswire, GlobeNewswire, […]
How I Used ChatGPT To Refine My Media List – By Working From Articles Back To Reporters
In Part 1 of this series, I explained how ChatGPT or CoPilot could be employed to sift through […]
How I Used CoPilot and ChatGPT To Improve My Media Lists (and why that matters) – Part 1
PR professionals and their firms have subscriptions to commercial media databases like MuckRack, Cision and
A No-Nonsense Primer on Company Press Rooms
Company press rooms on websites should be more than a list of press releases and news articles. If done well, the press room can augment […]
5 Tips For More Authentic Public Relations
With so many tech-mediated messages and AI-driven conversations cluttering inboxes, social communities, and publications, being authentic is one way to differentiate a brand and drive better engagement. Savvy […]
Working Local Media Into the PR Mix
Working with local media is gratifying and can be part of a successful PR campaign, regardless of the outlet’s footprint. Sometimes in the quest to […]
How to Ask Reporters to Correct Their Stories
Nobody likes to ask reporters to correct a story, but over the years I have developed a different perspective about this. Rather than thinking of […]
Tips For Writing Winning Awards Entries
My number one piece of advice for writing winning awards entries is to volunteer to be a judge. I’ve judged education product awards and public […]
How to NOT Sound Like an AI Tool Wrote Your Pitch
I assume people are being hounded by AI-generated emails like I am. Extrapolating my experiences to a reporter’s, can you imagine how many AI-generated emails […]
Reporters, Editors, or Forms – Where to Send Pitches and Bylines
When pitching a story or an opinion piece (sometimes called a “byline”, it might seem the best course of action is to email an individual […]
Quick Fixes For Common PR Mistakes
Everyone is busy these days which sometimes means that small things get overlooked. To help step up your effectiveness in PR, here are some of […]
Dealing With Contentious Media Interviews
Handling contentious media issues is far more complex than can be covered in one short article, nonetheless, read on for thoughts that might be helpful […]
Thought Leadership as a Back-to-School PR Strategy in #EdTech
When the back-to-school months are just around the corner, the education and edtech industry whip lashes back to attention. It seems like every July brings […]
How Substack Newsletters Fit Into EdTech Public Relations
ICYMI: Republished from a LinkedIn Article, May 17, 2024
Have you been wondering what a Substack is and why people are so enthusiastic […]
Maximizing the Forbes Tech Council, FastCo Executive Board, and Other Contributor Networks
Forbes and other publications like Fast Company offer contributor communities where, […]
After the Story Lands: Turning PR Wins Into Marketing Wins
I am often asked how to make public relations produce leads for the sales funnel. It’s an important question yet it is based on a […]
When to Engage Outside PR Services
How to find that perfect PR consultant or PR firm
Founders and executive staff of startups and early stage companies often ask me […]
ICYMI: Surprising Things About Press Releases That You May Not Have Known
Ask any professional what they think about press releases and you’ll get a different opinion. Some might say the press release is an outdated and […]