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According to Higher Ed Insights: August 2025, a report released this month by research firm Validated Insights, business continues to dominate at the undergraduate and graduate levels. The Bachelor of Business Administration is once again the most popular undergraduate degree in America. At the same time, two key undergraduate business disciplines — finance and accounting — posted double-digit or near double-digit enrollment gains. And at the graduate level, the MBA continues to hold the largest share of master’s degree enrollment, far outpacing every other field.
The report, based on enrollment data from Spring 2025, offers a snapshot of how business programs remain central to student demand — even as graduate growth slows and higher ed as a whole wrestles with demographic shifts…..Read more about Validated Insights report at Poets & Quants here.