Can We Trust AI Detection? Inside Pangram Labs
https://timesofindia.indiatimes.com/education/news/us-masters-programmes-brace-for-an-enrolment-dip-why-global-demand-for-postgraduate-study-is-fading-in-america/articleshow/126497850.cms GalleryUS masters programmes brace for an enrolment dip: Why global demand for postgraduate study is fading in America
US masters programmes brace for an enrolment dip: Why global demand for postgraduate study is fading in America
01/13/2026 – Times of India
According to a recent market analysis by higher education research firm Validated Insights, US institutions are now expected to enrol around 64,000 fewer international master’s students in 2025/26 than earlier projections had suggested. Previous forecasts had placed international master’s enrolments at close to 660,000 students, but changing policy conditions and falling demand have altered those expectations….Read the full article at Times of India here.
How To Do the Research Needed to Optimize for AI Search
Plus, a surprise finding illustrating why research is important
Part 1 of this series described how GEO (Generative Engine Optimization) differs from SEO and how public relations plays a significant role in influencing AI search results. Part 2 is a mini case study (two actually) of the kind of information surfaced through GEO research.
Picking up from where I left off in Part 1, […]
US international master’s enrolments to fall by 15%
By Polly Nash
01/09/2026 – PIE News
“Uncertainty around immigration policies appears to be one of the primary drivers, if not the primary driver, of the decline in international enrolments,” Brady Colby, head of market research at Validated Insights, told The PIE News.
The study, conducted by Validated Insights higher education marketing agency, draws on data from multiple sector bodies, revealing nearly half of US institutions expect graduate international application volumes to decline this year….Read more about […]
Lifelong Learning & Skills Development Report: Master’s Program Market Growing with Mixed Signals
12/23/2025 – Business Insights Journal
According to the newly released report from higher education marketing and research firm Validated Insights, enrollment in, and demand for master’s degree programs is trending upward. However, growth is not evenly distributed and there are obstacles to future growth….Read the full article here at Business Insights Journal.
PR’s Role in GEO
Generative Engine Optimization (GEO) seeks the same ends as SEO: to support a brand identity and drive traffic to its website. However, the pathway to that website travels through AI-generated answers: AI Overviews in Google, and Copilot in Microsoft Bing.
The strategy to land in these answers is not as simple as adjusting keywords or using longer keyword phrases. The vehicles we use to disseminate and share information like media relations, product announcements, social media, and […]